Amazon Frustration-Free-Free Packaging

Two days ago I ordered two HDMI cables (2m) at Amazon. The explanation on frustration-free packaging sounded quite well. Today the package from Amazon arrived in my office and I wondered about what I may have done wrong as the package was so huge. The picture speaks for itself:

Amazon Frustration-Free-Free Packaging

Amazon Frustration-Free-Free Packaging

Most of the sending is waste – ok, at least its only paper and no plastic. But the overall packaging to send these two cables is big enough to carry one big or two small notebooks.